The best way to reach me is email: justin@smalltribe.studio. I read everything myself and usually reply within one or two working days.

I run smalltribe, a branding and product design studio. Alongside that, I work directly with early- to growth-stage tech companies as an embedded partner — a fractional design lead for teams that need senior guidance without the full-time overhead. A short note is enough to start.

A useful first email answers three things:

  • Who you are — company, product, and stage (pre-seed to growth, doesn't matter, but it changes the conversation).
  • What you need — a fractional design lead, brand and product design, design systems and process, or a strategic design partner.
  • When — rough timeline and how much involvement you have in mind.