I design brands and products that feel considered.
My work sits at the intersection of strategy and craft. I lead design, shape direction, align stakeholders, and still care about the details. Whether it's a brand identity, a product interface, or a design system, I'm as interested in the thinking as I am in the output.
I founded smalltribe, a branding and product design studio. Alongside that, I work directly with companies as an embedded partner — a fractional design lead for teams that need senior guidance without the full-time overhead.
A focused workspace in West Leipzig, and everything around it: the house, the identity, the website and the small tools that run it day to day.
The mark is TH.S. Cut away the T, the dot and the S, and the H turns into the front of the house. Everything else stays quiet: ink on paper, three pastels taken from the membership cards, interiors in natural tones.
A branding and digital design studio in Leipzig. It partners with founders to create brands and build digital products: identity, interfaces and the systems that keep them coherent, from positioning to shipped product.
A small core team works with a wider circle of trusted people, so every project stays one conversation. Recent work includes a brand system for Superport and the naming, identity and website for Akeno. smalltribe.studio
An online gallery for Leipzig's art scene: every work with its price and the person who made it, side by side at true scale or in a room. Behind it, a portal where artists keep their whole archive and decide what is public, for sale or private.
A work diary that writes itself. Verk sits in the menu bar, notices which apps, windows and tabs I work in, and in the evening a local model turns the day into four or five ticked-off lines. Nothing leaves the Mac.
A brand guide is a document, not a deck. Manual helps you write one, set it well and send it as a link, to your team and to their agents. A guide can start from an existing PDF, a website, a Figma file or an image. Every published guide is also served as a design.md, the brand's tokens and rules in one file for coding agents.
A simple app to preview social media posts in the actual platform UI, before they go out.
A minimal Gmail client for people who like shortcuts, search, and calm interfaces.
Business software for freelancers: time tracking, quotes, invoices and expenses in one place, reduced to what matters. Run the timer, then pull the tracked hours into an invoice with one click.
Quotes and invoices go out in your own branding, set up in a small layout designer. Made by freelancers for freelancers, in Leipzig, hosted in Germany. heev.me
Embed with your team a few days per month to set direction, raise the design bar, and coach designers.
From early-stage positioning to product UI, I help teams shape the narrative and the interface around it.
Designing in code with AI: prototypes, agents and tools that go from idea to something people can use, fast.
A sounding board for founders and product leaders on vision, prioritisation, and what "good" looks like.
I mostly work with early-stage to growth-stage tech companies, founders, and product teams who care about design as a strategic lever, not just decoration.
If you're looking for someone who can see the whole system and still ship the details, .
With recent AI tool explorations - with Claude Code, Figma make etc. - I realized something quite banal. Simple and plain prompting, yet still precise, seems to outplay hyper-optimized pre-prompted approaches.
I have tried to explain my intent and let ChatGPT create "the most optimal prompt." For creative work, such as image generation using Midjourney or Freepik spaces, this approach worked really well. Without taking notes or counting stats, anecdotally, I'd say it's better than just trying it with plain language.
For my more product and software related experiments however, I've find it to be counterproductive. I have tried the same "create the optimal prompt" approach for one experiment with different tools. Claude code, Antigravity + Gemini 3, Framer Workshop and Figma make.
All outcomes were rather mediocre, whereas Framer workshop and Figma make came up with the best results. In this case, "best" might be very subjective. But overall, they understood the idea best, proposed best layouts and didn't try to engineer.
Claude and Antigravity in contrast created small monsters for a simple form / chat idea with some logic. It did work, but it would've needed many iterations to get to a satisfying point. It felt like doing way too much and then having to trim off the fat.
I decided to start over again in Claude code. Same version, but a simplified procing logic - I've used a spec for instructions I previously created with the help of Notion Ai, since it had access to our studio related details - and provided claude with an instructions.md.
With that, all I started with was:
"build a super minimalistic chat bot like interface for a proposal estimator. fetch all details from instructions.md. the chat window should look like a modern, minimal, high quality chat interface, similar to chatgpt."
The initial version was already closer to what I've imagined. Far simpler, better ui, nailed the logic and flow.
Why I am writing this has actually less to do with AI and prompting, but with a finding for myself. Overthinking stuff, in maaany cases and situations will not lead to better a better outcome.
It sounds obvious and banal, but as someone who would call myself an introvert with tendencies of a perfectionist, this is something I have to remind myself quite regularly. Which, luckily, has become much better over the last years.
The ability to see, feel, hear and simply know what is good. The ability to distinguish quietly and confidently between what works and what doesn’t. To separate signal from noise. To decide what deserves attention and what deserves to be removed.
As AI accelerates the pace of creation and floods every space with endless options, taste becomes less of a luxury and more of a survival skill. Tools are democratized. Quantity becomes effortless. Quality stays rare.
Design won’t be about pushing pixels or mastering software anymore. It will be about having a strong filter. Clear judgment. The courage to say no. Sensitivity to aesthetics, meaning and timing. The discipline to remove anything that doesn’t serve the idea.
Taste might become the most valuable skill of the future.
Not because it creates more but because it chooses better.
From Forever to For Never
From Forever to For Never
From Forever to For Never
Manual, published guide
Manual, colors
offene art scale view
offene art work page
omou command bar
omou reading view
omou triage
Verk
A work diary that writes itself. Verk sits quietly in the menu bar, notices what I work on during the day, and in the evening turns it into four or five lines, like a ticked-off to-do list. Click a line to see the time blocks behind it.
A local model writes the summary. No timers, no account, no cloud: nothing leaves the Mac.
previews.social, Instagram
previews.social, X
Brand Generator
A generative engine for brand assets. One SVG core renders patterns, grain, duotone photos and layouts from a brand's own tokens; each identity is a thin config on top, so a new client gets a working asset tool on day one.
Seeded randomness keeps every variant reproducible, a contact sheet shows dozens at once, and everything exports straight to the formats a team actually uses.
Manual
A brand guide is a document, not a deck. Manual helps you write one, set it well and send it as a link, to your team and to their agents. A guide can start from an existing PDF, a website, a Figma file or an image.
Visit usemanual.siteomou.app
A minimal Gmail client for people who like shortcuts, search, and calm interfaces.
Open omou.appmøn – An audiovisual AI experiment
I have always been inspired by the music of Ólafur Arnalds, Nils Frahm, Max Richter, and other neoclassical artists.
I remember listening to Ólafur and Max Richter probably 18 years ago. Their music touches me deeply, almost allowing me to dive into other worlds.
Today, I was wondering if I could somehow get my hands on "making" this type of music. No goal, just curiosity—I wondered what a tool like Suno would create if I tried to describe this "world" that I hear and feel.
The result, to me, is completely absurd, without exaggeration. It created a song that in no way sounded synthetic or artificial. I listened to it at least ten times, trying to find something wrong, something that bothered me or failed to move me.
A disclaimer: In no way do I compare this with actually making the real music—the artistic process with all its ups and downs.
But it inspired me to create a fully immersive audiovisual experiment using Anthropic Claude and Google Gemini: an interactive visual experience built around the song.
Take a moment, put on your headphones, and immerse yourself for 3:13 minutes. I'd recommend checking it on desktop.
View experiment
Writer — Framer Template
A minimal Framer template for writers and content creators. Clean typography, responsive layout, ready to customize.
View template